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Bikes
$799.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$799.99
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets.
It's right for you if...
You’ve got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won’t break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish.
The tech you get
Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels.
The final word
The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D.
Why you'll love it
- Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability.
- The foot-forward, upright riding position provide optimum speed, comfort and control.
- Choose from a variety of colors.
- Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee.
- Top it off with an Electra helmet and arrive fashionably safe.
$799.99
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$519.99
Outside is their best side. Electra’s Sprocket 20" bikes provide good old-fashioned fun in a good new-fashioned ride. Featuring Electra’s patented Flat Foot Technology, this bike is both comfortable and easy-to-ride. Designed to accommodate growth spurts, the Sprocket 20" is perfect for kids ages 5 to 8 between 3'8" to 4'5" tall.
It's right for you if...
You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity and explorative nature of being a kid. After all, the best memories are made on two wheels.
The tech you get
Comfort is key with our Flat Foot Technology, Kraton grips, Selle Royal saddle and linear-pull brakes with adjustable reach levers. Dual position crank arms allow the bike to grow with kids and Schwalbe tires with Kevlar Guard® provide flat protection, so they can ride 'til the streetlights come on.
The final word
Remember riding to your friend’s house or the store? Or taking off for nowhere in particular? It was simple and fun. Remember fun? We do. Sprocket features Electra quality and style with patented comfort and control. So get 'em off the devices and get ‘em outside, because outside is their best side.
Why you'll love it
- No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology.
- Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck.
- Kids grow and this bike adapts with adjustable pedal mount positions.
- Schwalbe Big Ben puncture-resistant tires with Kevlar Guard protect them against flats to keep them riding all day.
- The universal, aluminum frame is built to last so this bike can be passed down to siblings.
- Customize with an Electra bell or handlebar bag to carry all the necessities and make it their own.
$999.99
$1,999.99
50% Off
Demo bikes are bikes that have been used as part of a demo fleet. These bikes generally show signs of use, as expected with all demo bikes, but are not only at a better price point but also come with a manufacturer's warranty
FRAME
Alloy 6061 w/Custom Formed TT & DT, 1.5 Tapered H/T, Replaceable Derailleur Hanger 12x197mm
FORK
Alloy Straight Blade, 1,5 Taper, 15mm x 150 Thru-Axle or Manitou Mastodon Pro 100mm
HEADSET
Threadless 1-1/8~1.5 Tapered, Zero Stack
RIMS
Alloy 90mm w/Rectangular holes, Tubeless Ready, 26x32H
HUBS, FRONT
KT Alloy Disc, Forged, S/B, 15mm Thru-Axle 15x150
HUBS, REAR
KT Alloy Disc, Forged, S/B, Cassette, 12x197 Thru-Axle
TIRES
Vee Avalanche, 26x4.8, 120TPI Folding, Tubeless Ready
SPOKES
14G Black, 32x32
DERAILLEUR, REAR
Shimano Deore RD-M6100
SHIFTERS
Shimano Deore SL-M6100, Right Only, I-Spec EV
CHAIN
KMC X11 w/Missing Link
CRANKSET
Samox 2pc Forged w/Outboard Bearing, 28T Narrow Wide C/R, S:170, M-XL:175
BB
Outboard Cartridge Bearing
CASSETTE
Shimano CS-M6100, 10-51T, 12-Speed
SEATPOST
Kind Shock Exa-Form KSP-900-i, Integra w/Remote, Travel Adj
SADDLE
KHS Sport Dual Density
HANDLEBAR
Alloy 35mm Riser, 720 x 15mm
STEM
Alloy 35mm 3D Forged, Threadless 4-bolt, S:60mm, M-XL:70mm
BRAKE LEVERS
Shimano M4100, I-Spec EV
BRAKES
Shimano MT410 Hydraulic Disc, 180/160mm Rotors, Wave 12
$759.20
$949.00
20% Off
Trading a gas pedal past for a cleaner, powered-by-you future was the inspiration behind Devinci’s Leisure Series lineup. That and—of course—making everyday outings even more fun. Optimum GO2 builds bring reliability and confidence-inspiring features to casual countryside excursions or mandatory mid-town romps. Rear rack, fender, and kickstand compatibility enhance versatility across all models. And final-touch details such as a premium finish bolstered by clean, internal cable routing bring it all home in a sleek, stylish package. Your perfect ride starts here.
$1,179.99
- 18-speed
- 520 Reynolds CrMo steel frame
- Shimano hydraulic disc brakes
- Internal cable routing
- microSHIFT FD-T392B front derailleur
- Shimano Alivio M3100 rear derailleur
- Shimano Alivio M3100 shifters
$1,999.99
- 12-speed
- Aluminum tubeless-ready wheel
- KSP-900-i dropper post
- Vee Avalanche tires
- Shimano Deore 12-speed rear derailleur
- Shimano Deore shifter
- Shimano CN-M6100 chain
- 30-tooth chainring
- Shimano CS-M6100, 10-51T cassette
- Shimano M4100 brake levers
$2,459.00
$2,899.00
15% Off
FRAME
Aluminum Optimum R03
FORK
Devinci Full Carbon
HEADSET
FSA Orbit C40 | Integrated
SEAT CLAMP
Alloy | 31.8mm
HANDLEBAR
V2 Pro | B:31.8mm | R:70mm | D:125mm | F:12°
STEM
V2 Pro | B:31.8mm | 6°
SADDLE
Devinci
SEATPOST
Devinci | 27.2mm
HANDLEBAR TAPE
Super Soft
REAR BRAKE CALIPER
Shimano RX400 | Hydraulic
FRONT BRAKE CALIPER
Shimano RX400 | Hydraulic
FRONT SHIFTER / BRAKE
Shimano RX400 | 2s
REAR SHIFTER / BRAKE
Shimano RX400 | 10s
ROTORS
Stainless | 160mm
REAR DERAILLEUR
Shimano RX400 | 10s
FRONT DERAILLEUR
Shimano RX400 | 2s
CRANKSET
Shimano GRX | 46/36T
CASSETTE
Shimano HG50 | 10s | 11-36T
CHAIN
Shimano HG54
FRONT RIM
V2 Comp db | 21mm inner
FRONT HUB
Formula Disc | Sealed bearings | TA 12x100mm
REAR RIM
V2 Comp db | 21mm inner
REAR HUB
Formula Disc sealed bearings | TA 12x142mm
SPOKES
Stainless 14G
TIRES
Maxxis Rambler | 700x45c
$1,874.25
$2,499.00
25% Off
FRAME
Aluminum Optimum G04
HEADSET
FSA Orbit | 1.5E | Zero Stack
SEAT CLAMP
Alloy CNC | 34.9mm
SUSPENSION FORK
Marzocchi Z2 Rail Sweep Adjust 130 | 44 Offset
HANDLEBAR
V2 Pro | B:35mm | R:15mm | W:780mm
STEM
V2 Pro | B:35mm | L:50mm | 0°
SADDLE
Devinci
SEATPOST
TranzX Dropper | 31.6mm | 1x Lever | 130mm
GRIPS
Devinci Performance | w/lock-on
FRONT BRAKE
SRAM Level T | 2 Pistons
REAR BRAKE
SRAM Level T | 2 Pistons
ROTORS
SRAM Centerline | 180mm
REAR DERAILLEUR
SRAM SX Eagle 12s
REAR SHIFTER
SRAM SX Eagle | 12s
CRANKSET
Sram SX Eagle 12s 30T Boost 148
BOTTOM BRACKET
Truvativ Power Spline
CASSETTE
SRAM PG1210-12s 11-50T
CHAIN
SRAM SX Eagle | 12s
FRONT RIM
V2 Comp | 29mm inner | TR
FRONT HUB
Formula DC-711 | Sealed | 6bolts | TA 15x110mm
REAR HUB
Formula | DHT-148 | 6 Bolts TA 12x148 BOOST
REAR RIM
V2 Comp | 29mm inner | TR
SPOKES
Sapim Stainless 14G w/Nylok
FRONT TIRE
Maxxis Minion DHF | 29x2.6wt | Exo Dual Compound TR
REAR TIRE
Maxxis Minion DHRII | 29x2.6wt | Exo Dual Compound TR
$3,499.00
$4,999.00
30% Off
Light, lively Split-Pivot Django brings unstoppable stoke to a tangle of trail types. This capable short-travel machine shines on climbs, while bringing adept handling to gnarled, technical turf. Superboost 157 rear spacing combined with 29x2.6 tire clearance accentuate its punchy, aggressive powers on rolling terrain. Relocated adjustable geo flip chips mean less moving parts and simple on-the-fly adjustability. And threaded BBs make for easy maintenance, while molded chainstay and downtube protection helps buck rocks and loose debris. Jump on the fun-hogging Django 29 today and find your happy place — everywhere you ride.
$879.99 - $929.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S.
- The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements.
- Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$2,199.99
- 12-speed
- Aluminum boost double butted frame
- WTB tubeless-ready wheelset
- Shimano SLX/Deore drivetrain
- WTB ST i25 rims
- SR Raidon 32-LOR fork
- Shimano Deore shifter
- 32-tooth chainring
- Shimano CS-M6100, 10-51T cassette
- Shimano Deore M410 hydraulic disc brakes
- Kenda Booster Pro tires
Wheel size:
- Size Small: 27.5-inch
- Sizes Medium – X-Large: 29-inch
$3,279.00
$4,099.00
20% Off
ALL MOUNTAIN
One bike, zero excuses. The Troy is a quiver killer. In its fourth-generation, the 140mm travel frame gets a svelter rear-end with improved clearance and ample room for up to 2.6" tires. It also has stouter, double-row linkage bearings and refined geometry with size-specific chainstay lengths and longer reaches on all sizes-results of serious testing around the globe. If you're looking for a trusty rig to take on everything your skills can handle, and maybe some stuff they can't yet, the Troy is your bike.
$619.00
$779.00
21% Off
TIME YOUR PERFECT RIDE
Trading a gas pedal past for a cleaner, powered-by-you future was the inspiration behind Devinci's Leisure Series lineup. That and-of course-making everyday outings even more fun. Optimum GO2 builds bring reliability and confidence-inspiring features to casual countryside excursions or mandatory mid-town romps. Rear rack, fender, and kickstand compatibility enhance versatility across all models. And final-touch details such as a premium finish bolstered by clean, internal cable routing bring it all home in a sleek, stylish package. Your perfect ride starts here.
$1,779.99
Gravel bikes are fast-moving, nimble machines that can take you to see the world. These bikes are lighter weight than most other bicycles and have higher gearing to allow you to ride with much more speed to really put in the miles on your daily ride. KHS makes many levels of bikes, from full-blown race bikes to fun sport ride bikes to off-road gravel bikes that take you to see the beauty of the earth.
$1,119.00
$1,399.00
20% Off
Whether it’s Monday’s concrete commute or a weekend’s worth of unpaved exploration, Devinci’s new Riff 29 is a truly versatile accomplice. The anatomy of this sporty XC starts with a bomber aluminum build, coupled with a capable 29" stance that makes easy work of roots and rocks, as well as curbs, potholes, stairs and wayward pedestrians. With a lifetime warranty and a sticker price that won’t crimp your accounts, the Riff is ready for whatever you got.
$2,299.99
- 12-speed
- Aluminum frame w/12mm thru-axle, rear
- Aluminum tubeless-ready wheels
- Shimano SLX
- Vee Snowshoe tires
- 30-tooth chainring
- Shimano CS-M6100, 10-51T cassette
- WTB Volt Medium SL saddle
- Shimano MT420 4-Piston hydraulic disc brakes
$999.99
- 24-speed
- 4130 CrMo steel frame
- Internal cable routing
- Bengal cable disc brakes
- microSHIFT TS71 shifters
$1,189.99
- 16-speed
- Aluminum frame & fork
- Shimano drivetrain
- Bengal hydraulic disc brakes
- Shimano SL-315 Trigger shifters
- Shimano FC-TY501, 46/30 crank
$1,649.99
- 11-speed
- Aluminum frame
- Shimano Deore 11-speed
- 760mm wide handlebar
- Vee Avalanche tires
- Shimano Deore 11-speed rear derailleur
- Shimano Deore SL-M5100 shifter
- KMC X11 chain
- Shimano CS-M5100-11, 11/51T cassette
$1,539.00
$2,199.00
30% Off
FRAME
Aluminum Optimum G04
HEADSET
FSA Orbit | 1.5E | Zero Stack
SEAT CLAMP
Alloy CNC | 34.9mm
SUSPENSION FORK
Rockshox 35 Silver R Coil 130 | 51 Offset
HANDLEBAR
V2 Pro | B:35mm | R:15mm | W:780mm
STEM
V2 Pro | B:35mm | L:50mm | 0°
SADDLE
Devinci
SEATPOST
TranzX Dropper | 31.6mm | 1x Lever | 130mm
GRIPS
Devinci Performance | w/lock-on
FRONT BRAKE
Shimano MT200 | 2 Pistons
REAR BRAKE
Shimano MT200 | 2 Pistons
ROTORS
Shimano RT26 | 180mm
REAR DERAILLEUR
Shimano Deore M5100 | 11s
REAR SHIFTER
Shimano Deore M5100 | 11s
CRANKSET
Shimano Deore M5100 | 30T
BOTTOM BRACKET
Shimano BB MT501 | BSA | 68/73mm
CASSETTE
Shimano M5100 | 11s | 11-51T | SH
CHAIN
Shimano HG601 | 11s
FRONT RIM
V2 Comp | 29mm inner | TR
FRONT HUB
Formula DC-711 | Sealed | 6bolts | TA 15x110mm
REAR HUB
Formula DC-3248 | Sealed | 6bolts |TA 12x148mm | SH
REAR RIM
V2 Comp | 29mm inner | TR
SPOKES
Sapim Stainless 14G w/Nylok
TIRES
Kenda Regolith | 29x2.6
$1,099.99
- 18-speed
- 520 Reynolds CrMo steel frame
- Internal cable routing
- microSHIFT FD-T392B front derailleur
- Shimano Alivio M3100 rear derailleur
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